Social Media Manager, Jobs, 7559

Social Media Manager - Glasgow

Up to £35,000 - Sales & Marketing - Digital Marketing
Ref: 7559 Date Posted: Sunday 11 Apr 2021
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This is a brand new role with a full-service social media agency based on the 'Finnieston Strip'(with remote working, you can be based anywhere! with the odd visit to the office), specialising in creating & managing social first content. Due to an influx of new clients, they are looking to grow their team considerably. The agency works with clients across various industries (specializing in FMCG & F&B) to build their brand presence on social media, create compelling content and drive digital revenue.

 

About the role

As a Social Media Manager, you’ll be up front, at the helm of a diverse, creative team. You’ll be responsible for the management and success of some of the agency's biggest social media accounts and be in direct contact with clients – from both an account management and a social media specialist perspective.

You’ll create strategies, lead client immersion sessions, write copy, direct content creators, and execute your client’s social media strategy.

Duties

  • Develop social media and digital strategies
  • Build trusting and honest relationships with clients
  • Manage all client social media channels such as Facebook, Twitter, Pinterest, YouTube, Instagram and emerging platforms
  • Plan content and delivery, using tools such as Hootsuite and Sprout Social to manage multiple social media channels
  • Write and develop social copy, ensuring relevance to both the client strategy and current social climate
  • Create, manage and facilitate online community for clients in order to nurture a positive brand image and ultimately repeat revenue
  • Work with  internal and external partners to effectively implement the delivery of content
  • Form key relationships with influencers & partners
  • Monitor and report on performance on social media platforms using tools such as Google Analytics, Shopify & on platform analytics
  • Be the daily voice of education with not only clients but junior staff. The wider agency and its agency partners
  • Be a source of trusted account management and project management for our clients
  • Report directly to Social Media Director on all client performance & satisfaction rate
  • Assist in business development, new client onboarding & strategy
  • Manage client costs and advertising budgets and report this directly to Social Media Director.

The ideal candidate will have:

  • At least 3 years’ experience in social media marketing (in-house or agency)
  • Experience in managing & leading social media campaigns
  • Expert knowledge of social media platforms and their nuances
  • Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective long-form storytelling techniques
  • Knowledge and understanding of social algorithms and search engine optimization
  • Creative skills for contributing new and innovative ideas as well as overall strategy
  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • Organizational skills, with the capacity to prioritize and work across multiple projects
  • The ability to work well under pressure and meet deadlines
  • Data analysis skills and statistical prowess to draw actionable insights
  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • An eye for detail and the ability to work accurately
  • Excellent teamwork and team-building skills
  • Hands on paid social experience is essential. A good understanding is required, in order to work closely with future paid social team members

 

Due to COVID19, all interviews will take place via Zoom, and on commencement of this role. Working from home will be necessary until further notice, following government advice.

If this sounds like your next step, please apply below or get in touch with Brian.