Social Media Manager, Jobs, 6928

Social Media Manager - Glasgow

Technology - Digital Marketing
Ref: 6928 Date Posted: Friday 28 Feb 2020
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We are working with a young digital agency here in Glasgow. Due to winning a number of new projects, they are now looking to add to their social media team. This Digital Agency works with some brilliant household names and help these businesses communicate with their audience effectively.

Responsibilities:

  • Develop social media strategies and set goals to increase brand awareness and increase engagement for our clients.
  • Manage all social media channels such as Facebook, Twitter, Pinterest, Google+ and Instagram.
  • Plan content and delivery, and use tools like Hootsuite and Sprout to manage multiple social media channels
  • Develop and manage competitions and campaigns that promote our clients.
  • Write engaging social copy, blog posts and articles
  • Create engaging multimedia content and/or outsource this effectively
  • Form key relationships with influencers across the social media platforms
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor and report on performance on social media platforms using tools such as Google Analytics, Facebook Pixels and Insights platforms.
  • Educate other staff on social media updates, and be a source of knowledge for all platforms.
  • Regularly liaise with clients via telephone, email, conference calls or face-to-face.

 

Skills:

  • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers.
  • Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques.
  • Knowledge and understanding of algorithms and search engine optimisation.
  • Creative skills for contributing new and innovative ideas
  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • Organisational skills, with the capacity to prioritise and work across multiple projects
  • The ability to work well under pressure and meet deadlines
  • Data analysis skills and statistical prowess to draw actionable insights
  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
  • An eye for detail and the ability to work accurately
  • Excellent teamwork and networking skills.

 

What to Expect:

  • You're likely to find the role challenging but rewarding, as social media and the wider digital marketing industry is a continuously changing and fast-paced sector.
  • You'll usually be office based but may sometimes need to travel to meet clients or attend relevant networking events and conferences.
  • Opportunities exist across the UK however will be predominantly based in Glasgow.
  • Flexible working patterns and some home-working may be possible.
  • Collaborative team working with several different disciplines including design, production, creative, project management and experiential teams.
  • A wide range of clients – everything from Food and Drink, to Recruitment.
  • A great, hard-working team to collaborate with.
  • The opportunity to directly contribute to leading creative ideas for our clients.
  • The cutest office dog in the world.

 

If this seems like the right job for you, then apply below!