SEO Manager, Jobs, Scotland, Edinburgh/Midlothian, 5016
This vacancy is no longer advertised

SEO Manager - Edinburgh/Midlothian

£30,000 = £40,000 - Sales & Marketing - Digital Marketing
Ref: 5016 Date Posted: Friday 08 Sep 2017
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Nine Twenty are delighted to represent a growing Retail company based in Edinburgh. With a global client base, they are on a continued period of expansion and as such require an SEO Manager to join the team.

As SEO Manager you are responsible and accountable for coordinating and implementing the company's SEO strategies.

Responsibilities:

  • Define requirements, tasks, and resources associated to SEO strategy as part of cohesive overall marketing strategy
  • Manage and execute implementation of SEO strategy
  • Communication to team, and management on strategy/project development, timelines, and results
  • Collaborate on and determine business search strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Report to On-line Marketing Director

Key Functional Areas of Responsibility:

  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Forecast and meet commercial requirements via SEO function
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Develop, manage and execute communication/content strategies via social communities in coordination with client goals
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns (where applicable)
  • Manage any campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Work with the development team to ensure SEO best practices are properly implemented on any newly developed code
  • Work with On-line Marketing Director to drive SEO in content creation and content programming
  • Recommend any changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Exercise all of the same skills against any business foreign language sites, managing any external SEO freelance members of staff

Experience required:

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

If you have the relevant skills for this fantastic opportunity please submit your CV for the attention of Louise Hunter-Hoiles.