Senior Marketing Executive, Jobs, Scotland, Glasgow, 5764

Senior Marketing Executive - Glasgow

Technology - Digital Marketing
Ref: 5764 Date Posted: Monday 17 Sep 2018
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Nine Twenty Technology are delighted to assist in the recruitment of a Senior Marketing Executive on behalf of our well established Glasgow based technology client.

Our Client requires an experienced Marketing Executive who understands their business, the technology they offer and the benefits this brings to high value clients within various sectors.

To be successful this role you will need to immerse yourself in our product, processes and the audience.

In this role, you’ll develop new and adapt original content specifically for the Financial Services Sector as well as generic content to support other elements of the marketing strategy. You’ll ensure all content is on brand and aligned with the right channel.

Key areas of the role include:

  • Experience of writing content for various industries - business knowledge and data to support development and tailoring of content to ensure maximum and measurable engagement.

  • Supporting the Director and overall strategy, work with suppliers to create and deliver varied and educational content that engages and informs potential clients. 

  • Manage PPC and other paid digital performance media activity across a specified category, including strategy, planning, tracking/measurement, reporting, analysis and optimisation to ensure delivery against specified KPI’s

  • Configure any content updates onto WordPress and ensure SEO Optimisation without losing brand tone of voice, customer focus and engagement.

  • Work with team to co-ordinate and plan activities/budget/channel ideas and feed into overall strategy.

  • Using market awareness and product knowledge to identify hot topics and trends which support content plans and marketing activities.

  • Support with copy for marketing & business development materials, from promotional brochures through to assisting with larger tender/proposal documents.

  • Ensure all copy and edits are brand compliant and optimised for search and social.

Qualifications

  • Recognised Marketing/Communications/PR qualification (e.g. graduate in relevant discipline or professional qualifications)

Skills

  • A track record of success with developing and implementing successful and inspirational content

  • Excellent copy writing and storytelling skills

  • Experience and understanding of all marketing channels and the ability to evaluate and select the correct channels for delivery of content.

  • Experience of using wordpress

  • Experience of or understanding of relevant software for delivery and reporting, e.g. Google Analytics, Buffer or other social analytics, SEM rush etc…,

  • CRM knowledge would be an advantage and interest in technology. You will want to immerse yourself in what we deliver so you can write/develop compelling content

  • Experience within Financial Services sector or Media to allow you to create relevant content for that audience and hit the ground running.

  • Experience of working with/managing external suppliers.

Personal traits

  • You’re driven to deliver, self-motivated with a can-do attitude.

  • A keen storyteller

  • Takes ownership and good problem solver.

  • Creative

  • Collaborator/team player as well as ability to work alone

  • Excellent communication skills

  • Ability to adapt to changing deadlines and evolving strategy

  • Proactive in approach and solution focused

  • Excellent attention to detail

Salary:

£25,000 - £35,000

If you have the relevant skill set for this excellent opportunity, please submit your CV.