PPC Manager, Jobs, Scotland, Glasgow, 5195
This vacancy is now closed

PPC Manager - Glasgow

Technology - Digital Marketing
Ref: 5195 Date Posted: Sunday 04 Feb 2018
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You’re in the marketing team, you report to the marketing director and PPC team lead.

The thing that makes your position so important in Equator, is that you are responsible for the day to day management of some of our PPC campaigns including campaign growth, optimization and reporting. Manages basic campaign strategies for the clients (with the support of the PPC Team Leader), organise own workload and output. You will be the key client services contact for their respective clients. Occasional attendance at client meetings may be required.

Act, and ensure your team acts in line with the brand values of Equator:


  • Remarkable ideas - Remarkable ideas inspire interaction. Whether we're creating business models, campaigns, content or interfaces, they must be remarkable.
  • Innovate thinking – Within Equator, we demand an open dialogue about how we can make things better and we ask that everyone is passionate about the power of innovative thinking to transform our business and our clients' fortunes.


  • Sector connections - By building deep expertise in specific sectors we can stay ahead of the competition and reach a global audience. It comes from thought leadership; and it comes from training & support to understand the workings of our clients' businesses as well, if not better, than they do.
  • Audience connections – Employing data-driven insights and user-centred thinking we create more effective work by building more meaningful, intelligent connections with audiences.
  • Team connections - The only way to create great connected experiences is to co-create. The best minds working hand-in-hand to truly transform brands.


  • Effectiveness - Everything we do must deliver measurable, positive results otherwise it has failed. It is as simple as that. The key performance indicators we put in place are the most powerful way to understand whether we're delivering work that exceeds client objectives.
  • Efficiency – We strive to improve efficiency in order to offer better value to our clients. By enhancing processes and adopting new technologies we can offer better quality work, more features, shorter lead times and bigger profits for smaller investments.


  • Responsible for the execution of core PPC tasks as detailed by the PPC Team Leader, including:
  • Extraction of data from key tools and analytics
  • Managing the various data sources which inform our PPC strategies
  • Responsibility for the collation and creation of client and internal reports
  • Carrying out competitor research and presenting findings as required
  • Managing client budgets
  • Developing knowledge and experience of PPC from in-house training, on the job learning and experience and through individual research
  • Supporting the delivery of Equator’s PPC strategy, ensuring its execution across all client campaigns
  • Ensure all personal time is logged daily in the time management system
  • Remain current on the latest industry trends, guidelines and changes.

Your Key Competencies

  • You are an excellent communicator, both written and verbal.
  • You are forward-thinking and proactive.
  • You build great rapport with clients.
  • You have strong influencing skills and are a comfortable networker,
  • You have an understanding of other digital marketing channels and how paid search can work as part of a wider mix as well as in its own right.


  • Hands on experience and a commitment to on-going training, development and participation in Conferences/Talks
  • 25 days annual leave plus 9 public holidays
  • An excellent contributory pension scheme
  • Enhanced maternity, paternity leave & childcare vouchers
  • Exclusive membership to the super hi-tech Village Gym
  • Cycle To Work Scheme
  • A superb social calendar
  • Fun and sociable work friends
  • Complimentary caffeine and fruity snacks