Marketing Specialist, Jobs, Scotland, Glasgow, 6112

Marketing Specialist - Glasgow

Sales & Marketing - Digital Marketing
Ref: 6112 Date Posted: Friday 12 Apr 2019
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Are you an experienced Marketing Executive that is interested in analytical data; critical thinking aswell as planning, activating and analysing digital acquisition campaigns? Then please read on, as this could be the perfect role for you...

 

This is an exciting time for a Digital Marketing professional to join our clients in-house and growing team. They are looking for someone to support their Digital Marketer, in helping to plan, activate and analyse their paid digital acquisition campaigns across their Facebook and Google Ads platforms. This role will also support the continuation of the development of their current and future products and brands.

 

Essential Skills

  • 3-4 years full-time experience in creating and managing paid campaigns across Facebook and Google Ads (search, video & display).
  • Have a flair for innovation and creative marketing thinking.
  • Have exceptional analytical skills; be data driven, with an exceptional eye for detail.
  • Have advanced excel skills and be comfortable with pivot tables, vlookups and functions.
  • Direct experience of developing and optimising performance marketing strategies focused on driving conversion.
  • A focus on data and analytics ensuring that both campaign and website performance is being measured and optimised, and that all opportunities are being leveraged to incrementally improve key metrics (CPA, conversion rates, CPC & CPM). 
  • A strong understanding of how to analyse and react to key performance metrics and trends and the ability to communicate and report their metrics clearly to their Senior Management Team.

Personal Skills

  • Excellent organisational skills and to be able to work smart and remain calm under pressure.
  • To embrace collaboration and teamwork.
  • Excellent communication and written skills.
  • A cracking sense of humour!
  • You have a zest for life, seeking new opportunities and don’t mind taking the bumpy road sometimes to get where you want to be.
  • You are not scared of the real challenge of the sometimes-turbulent scale up life.

Desirable Attributes

  • A degree in marketing, digital marketing; advertising; Maths or Computing Science.
  • Google Ads, Google Analytics or Facebook Blueprint certification.
  • Experience with data visualisation or dashboard tools (Google Data Studio, Power BI or Tableau).

 

If you are interested in working for our client, who are an award winning; fast paced and scaling company, with an international presence then please apply below. We look forward to receiving your application.