Marketing Manager, Jobs, 6671

Marketing Manager - Glasgow

Up to £40,000 - Sales & Marketing - Digital Marketing
Ref: 6671 Date Posted: Wednesday 27 Nov 2019
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Our client are looking for a motivated and driven Marketing Manager with a proven track record in marketing who will identify strategies and techniques to attract customers to the business. You will have a hands-on, can do attitude and will be able to communicate ideas to the wider team. The role is a perfect blend of digital marketing within an e-commerce environment, along with traditional offline marketing duties. 

This is a fantastic opportunity to work as part of the growing dynamic team with great prospects for the future. You will report to the E-Commerce Director and be responsible for the whole Marketing strategy and team with the goal to deliver effective marketing programs that will help our reputation and promote growth.

 

Responsibilities:

  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns.
  • Collaborate with in-house marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, printed media etc.)
  • Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Undertake individual tasks of a marketing plan as assigned.

Requirements:

  • Proven experience as marketing specialist or similar role.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Paid Search/Affiliate Marketing/Social media etc.) and market research methods.
  • Demonstrable experience in marketing data analytics and tools.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Strong data analysis and data manipulation skills.
  • Well-organized and detail oriented.
  • Exceptional communication and writing skills.
  • Commercial awareness partnered with a creative mind.
  • BSc/BA in marketing, communications or equivalent.

 

If you're ready for the challenge of this Marketing Manager role, please apply below.