Head of Paid Media (PPC Specialist), Jobs, Scotland, Glasgow, 5160
This vacancy is no longer advertised

Head of Paid Media (PPC Specialist) - Glasgow

Up to £40k DOE - Technology - Financial Services
Ref: 5160 Date Posted: Monday 27 Nov 2017
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Are you an obsessive Biddable media expert in PPC (Paid Search) and Paid Social?

Want to head up a fast-growing digital brokerage as their Head of Paid Media/Marketing?

We are working with a start-up brokerage with a great brand, established clients and big growth plans.

They are looking for a talented marketer to join the team – working across PPC and Paid social.

The role is hands on, however this person with be an influential hire, setting future strategy and owning plans to drive growth.

With 6 people currently in the Scottish Office, this person will also be supported by an apprentice.

Salary for the role is up to £40,000.

 

What will you be doing?

You’ll use your initiative to plan, manage and co-ordinate the PPC and paid social campaigns of the businesses own brand. You will be responsible for growing the amount of inbound leads the business.

Strategic

  • You will be responsible for the performance of all paid campaigns
  • Define and implement strategy for best performance on all platforms – develop and lead advanced paid media strategies
  • Introducing new ideas and platforms as they come to market
  • Foster a close working relationship with major search engines and tool/technology suppliers, ensuring developments in these areas are communicated to the business and implemented as required

 Day-to-day

  • Setup and on-going optimisation of all campaigns, including keyword research, split testing, writing ad copy
  • Ensuring that optimisations are actioned in line with expectation and deadlines

 

Essential skills for this role:

  • 3+ years’ relevant experience
  • Expert strategic and practical experience in Google AdWords, FB Ads, Instagram Ads, retargeting, and other popular paid ad platforms etc
  • Familiar with and keep up-to-date with all key platforms and market industry knowledge and new platform features
  • Highly analytical approach to managing campaigns
  • Excellent written and communication skills
  • Naturally organised and can prioritise, plan and evaluate schedules where necessary
  • Demonstrable track record of building highly profitable Paid campaigns
  • Excellent people management skills
  • Excellent knowledge of Google Analytics & conversion tracking techniques
  • Would be good to have Financial Sector experience

For immediate consideration, send your CV today.