Head of Marketing and Brand, Jobs, Scotland, Glasgow, 5747

Head of Marketing and Brand - Glasgow

Technology - Digital Marketing
Ref: 5747 Date Posted: Monday 08 Oct 2018
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Nine Twenty are proud to promote this Digital Marketing Manager role with our highly successful client in the heart of Glasgow.

We are looking for an amazing, data-driven inbound marketer to manage the marketing team and develop the clients brand.

You will be in charge of attracting leads through social media campaigns, PPC Campaigns and driving site traffic. 

Requirements:

• Ability to manage multiple projects at the same time in a fast-paced environment.

• Technically capable, excellent communicator and creative thinker, and a desire to improve processes by using data to inform decisions.

• Knowledge of keyword analysis for SEO & Pay-Per-Click.

• Provide recommendations for our website to identify quick wins, conversion improvements and areas of further development.

• Expert knowledge of Google Analytics.

• Experience in budget management.

• Create visually appealing content for the web including text, video, images & audio.

• Proficiency in marketing automation and blogging software in order to generate traffic, converts visitors into leads, and then nurtures them (using dynamic workflows) into converted customers.

• Establish and maintain scalable processes that ensure best practices in campaign and lead management.

• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

• Bonus skills: HTML/CSS, Adobe Creative Suite, knowledge of coding, with the ability to modify existing templates and code, knowledge of graphics design/video editing, knowledge of UX.

We are looking for a new leader for our clients business. If you are wanting to take the next step in your career and help mold a start-up in Glasgow, please get in touch with Rachael