GTM / Google Analytics Specialist, Jobs, 6848

GTM / Google Analytics Specialist - Glasgow

£35k plus bonus and benefits - Sales & Marketing - Digital Marketing
Ref: 6848 Date Posted: Monday 30 Mar 2020
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Tag Digital in Glasgow are a specialist events PPC agency and are growing at speed and going through major global expansion. They are adding to their talented team and the next new role is for someone highly experienced in GTM/ Google Analytics.

Roles & Responsibilities:

  • Partner with stakeholders to understand business needs, data-driven solutions and communicate these effectively
  • Communicate with our clients to get access to all marketing platforms we need to set up campaigns into
  • Implementation and Management of Google Tag Manager, Google Analytics, and all tags for marketing campaigns, including but not limited to Google Ads, Facebook pixel, LinkedIn pixels etc 
  • Set up new accounts for Google Ads, Facebook Ads, LinkedIn, Twitter etc
  • Set and test conversion tracking for across all ad platforms wherever we run campaigns
  • Set up and Manage Google analytics accounts, including but not limited to goals set up, cross-domain tracking, custom metrics and dimensions, building dashboards, custom report 
  • Troubleshooting problems in conversion tracking across platforms and accounts
  • Ensure all tags are implemented and working correctly 
  • GTM and Google Analytics Ad Hocs based on client's request
  • Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager.

What You Need

  • JavaScript proficiency (required) for managing website tags
  • Fluency in collecting and analysing clickstream data using data layers, analytics platforms (GA), and tag management systems (GTM) (required)
  • Strong communication skills (required), including the ability to translate complex technical details into easily understood messages for a non-technical audience

What we can offer 

  • Competitive salary
  • Uncapped Bonus
  • Regular social events
  • Ongoing learning
  • Clear career progression framework

Please apply now for an immediate interview