Email Executive, Jobs, 8117

Email Executive - Glasgow

Sales & Marketing - Digital Marketing
Ref: 8117 Date Posted: Monday 18 Oct 2021
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A brand-new role has arisen in a leading Scottish retailer and Ecommerce business. The business has achieved tremendous growth in the last 3 years, growing 380%, with this growth trajectory expected to continue. The home interiors retailer has a well-established ecommerce team, which is looking to grow. As such, there is an opportunity for an email executive to join the team.

The Role: 

The ideal applicant will be a positive, ambitious, and passionate individual that can collaborate with the ecommerce and marketing teams to maximise the visibility of the company through email and content marketing and project that positive and engaging message out across all channels. You will collaboratively design and manage end to end email and content campaigns that align with the marketing and product launch calendar to increase brand awareness and market share. As an analyst you will continually evolve and improve our offering through agreed metrics and segmentation, working with engaged audiences and striving to increase interactions and overall channel revenue. 

 

Responsibilities:

  • Overseeing the end-to-end execution of all email marketing, ensuring all email campaigns are delivered on-time and error-free, and regularly reviewing processes to ensure efficiency is optimised.
  • Designing and managing regular B2C & B2B email marketing campaigns.
  • Target customers effectively and creatively by using demographic, personal and behavioural data.
  • Carrying out segmentation of the database and implementing personalized remarketing strategies.
  • Ensuring all email campaigns comply with current email best practice in the industry.
  • Closely monitoring email segments, continuously track KPIs to identify opportunities to improve conversion rates and reduce churn.
  • Provide reports, insight and recommendations on email performance to guide improvement.
  • The ability to make data-informed improvements and justify the decisions you make.
  • Full ownership of the email customer journey, identifying quick wins and implementing these changes to drive retention and revenue for the business, whilst understanding a customer’s value by channel.

Requirements:

  • Previous experience of an email marketing software. 
  • Proven experience within a similar role in a product-based B2C & B2B environment at an agency or client-side. 
  • Strategic planner with end-to-end approach with email marketing. 
  • Experience of nurturing and growing email databases. 
  • You will be commercially minded and driven, as well as highly analytical with the ability to translate data into actionable insight. 
  • Attention to detail and accuracy when working with data. 
  • Excellent written communication, copywriting and proofreading skills. 
  • Understanding of digital marketing and its impact on the marketing funnel. 
  • Ability to segment data based on similarities. 

Package on Offer:

  • Salary circa £25,000.
  • Continued support, training and development.
  • 30 days holiday.
  • Private Pension
  • Private Healthcare

 

To be considered for this opportunity, please apply below, or get in touch with Sam Barker.

E: sbarker@weareninetwenty.com

T: 0141 231 1260