Digital Marketing Executive, Jobs, 6899

Digital Marketing Executive - Glasgow

Up to £28,000 - Sales & Marketing - Digital Marketing
Ref: 6899 Date Posted: Tuesday 31 Mar 2020
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An exciting opportunity has arisen with a business operating within the B2C space. You will have the opportunity to work with a wide range of clients, making no two days the same. 
 
 
Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and PPC campaigns
  • Measure and report performance of all digital marketing campaigns
  • Identify trends and insights, and optimize spend and performance  
  • Look for new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Work with internal teams to create landing pages and optimise user experience
  • Analytical ability to evaluate end-to-end customer experience across multiple channels
  • Instrument conversion points and optimize user funnels
  • Collaborate with customers
Skills Requirements
  • BSc/MSc degree in marketing or a related field
  • At least 1 years working experience in digital marketing
  • Practical experience managing SEO/SEM, marketing database, email, social media and/or PPC campaigns
  • Experience in identifying target audiences and creating digital campaigns 
  • Experience with optimising landing pages and user funnels
  • Experience with A/B and multivariate testing
  • Strong knowledge of website analytics tools (e.g., Google Analytics, etc)
  • Experience in setting up and optimising Google Adwords campaigns
  • Strong analytical skills and data-driven experience
  • Keeps up-to-date with the latest trends and best practices in online marketing 

 

If this sounds like your next role, then apply below.

Due to the outbreak of COVID–19, there could be a delay in all recruitment processes. However, we are currently still accepting applications for this role and will be in touch with yourself shortly to process your application.