Digital Content Assistant, Jobs, Scotland, Glasgow, 6310

Digital Content Assistant - Glasgow

Sales & Marketing - Digital Marketing
Ref: 6310 Date Posted: Thursday 13 Jun 2019
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Trtl is a travel retail brand based in Glasgow that specialises in creating and exporting innovative travel products. Trtl's first product on the market was the Trtl Pillow. It was created as a solution to a problem that most travelers experience: not being able to sleep on a flight. The Trtl Pillow is the travel pillow reinvented and is a comfortable way to help you sleep on the go. It can be used when travelling by car, plane or train to help you sleep in a better ergonomic position than standard “u-shaped” travel pillows. 
 
We are now adding new products and collaborations to our current brand and super excited to now be a scaling team. We have massive ambition and are looking to grow into a globally recognised brand, synonymous with travel, comfort and innovation by expanding our team. At Trtl, we believe that if you sleep well, you create a foundation to experience more. Our goal in everything that we do is to help you be ready for whatever adventure life throws at you. 
 
This is a new and exciting opportunity for a Copy Writer / Digital Content Assistant. If you are interested in working for an award winning; fast paced and scaling company, with an international presence, here are some of the key skills that you will require:
 
 
The Role
You will support the curation of content for the Trtl brand across multiple sales channels and will ensure that products and outputs such as blogs and info pages reflect the Trtl strategy, reputation, uniqueness and house style.
 
You will be part of a team who lead the Trtl brand outreach via social media/digital channels and will contribute to regular posting across the range of channels, which include Twitter, Facebook, Instagram, LinkedIn and more as well as our international sites.
 
Duties & Responsibilities:
  • Responsibility for creating the Trtl tone of voice that will be used across all channels and marketing materials from packaging to Facebook video
  • Use web content management systems to maintain and upload web copy
  • Set up of new products for the website populating all relevant areas
  • Ensure content is accessible and SEO optimised
  • Tailor content plan to target key words dictated by the Digital Marketing team
  • Support wider team with the landing of campaigns, category improvements & advice content
  • Continual refresh and updating of brand content that reflects the evolution of the brand
  • Analyse engagement with content and apply learnings to develop ideas for future content plans
  • Post content to social media channels in line with marketing projects
  • Contribute to email content creation for Trtl email marketing database
  • Work with design team to create supporting text and messaging for new product launches and to improve proposition of current lines maintaining consistency across the range
  • Help in the creation of exciting yet informative captioning for video edits
  • Help with the construction of press releases and brand guidelines for influencer marketing
  • Liaise with the Digital Designers to produce and improve creative assets where relevant
Essential Attributes
  • Excellent eye for detail ensuring all content loaded is of an exceptionally high standard and is customer focussed
  • Experience of writing, editing and proofreading in a professional setting
  • Basic understanding of social media channels
  • Excellent written communication skills
  • Basic photoshop skills would be advantageous
  • Proven experience crafting product marketing copy - benefits, features, taglines for use on Packaging, PR and web. 
  • Excellent time management skills – the ability to work to strict deadlines and the ability to prioritise daily tasks are essential
  • Demonstration of a diplomatic and collaborative approach in developing and maintaining effective working relationships
  • Strong communication skills
  • Self-motivated, enthusiastic and enterprising
  • To work collaboratively as part of the Trtl team
Benifits
  • Competitive salary
  • 28 days Annual Leave/Pro Rata (Including public and privilege holidays)
  • Access to flexible benefits
  • Contributory pension scheme
  • Personal development and on-the-job training and mentoring  
 
If you are ready for the next step in your career in an exciting and growing company, then apply below...